St. Louis, MO hosted the 115th VFW National Convention, July 19-23, 2014 at the America's Center in downtown St. Louis. Approximately 10,000 VFW members from around the world along with a number of businesses convened in the city for this event.
Life at Play proudly represented one of the major sponsors of this event, Salute American Vodka by Better Brand Bevco. Life at Play provided music and photos for the participants over a 3 day period. The response was overwhelming. Life at Play system allowed for a unique opportunity for many long-time friends to not only see each other but walk away with a memento that will be held dearly as reminder of their fellowship and friendship. Salute Vodka was able to brand each photograph with their logo and while participants were involved in the picture taking process, Better Brand Bevco representatives were able to speak with each guests and described their product in a relaxed and fun environment. The excitement generated by their product was amplified significantly by the Life at Play system, its energy, and the photographs generated during this event. As a significant added value for our client, Life at Play was able to gather critical information using our software during our interactions with the guests. Salute American Vodka wanted to know the names, emails, city, state, VFW post number, and if the guests were a Vodka drinker. Life at Play's versatile guest interface allowed all of this information to be gathered quickly and seamlessly while the guest waited for their photos to be printed over a 30 second period. At the end of a highly successful event, Life at Play was able to automatically generate reports and electronically deliver the requested demographic information within one hour after the event. At this same event, approximately 30 inquiries were made about the Life at Play system by regional VFW posts, individual participants, and various vendors at the event for use in their future functions. The utility, flexibility, and versatility of Life at Play makes this system the leading provider of "entertainment with a purpose" in the U.S. and a great solution for product roll-out or marketing.